Poor
Satisfactory
Excellent
Content
The text has no relation with the web page. It is not helpful at all and is very unneccesary. It is not easy to understand and is very confusing.
The text can be related with the web page at points, however the person could have done a better job at relating the text with the web page. It is understandable, however making it clear is a reccomendation.
The text is related with the web page in full detail. The information provided can be used and is easy to understand, rather than confusing.
Organization
The web page is not organized at all. Everything on this page could not be understood easily. The information does not look clear, and the sight of the web page is not good at all.
The organization reaches a standard where at some points it is easy to understand, however clearing up the page and organizing some information is recommended.
The web page is organized and is easy to understand. The information on the page is all clear and easy to read.
Font and Colors
The font does not match the background colors at all and does not look effective with the web page. Everything is very hard to understand because there is no color contrast.
There is some color contrast on the web page. Some information is easy to understand, however, there is not enough variety of colors. More variety and contrast in colors is needed to make it easier to understand.
There is a lot of contrast in colors used which makes it easy for the readers to understand the text. There is a variety of colors used which also makes the page look more attractive.
Page layout
The layout does not look good at all. The text is not where it is supposed to be which confuses the reader.
The lay out is sometimes easy to understand. The text is sometimes where it needs to be. It sometimes makes sense where it is layed out as supposed to where it is supposed to be.
The page is layed out very well and is easy to understand. The text is always where it is supposed to be. The layout is the way it needs to be on every page.
Spelling and Grammar
Spelling and grammar is always used wrong. The punctuation and capitalization is not used correctly at all.
The spelling and grammar is sometimes used correctly. The punctuation and capitalization is sometimes correct.
The spelling and grammar is always used correctly and is never wrong. Punctuation and capitalization is also always correct.
Navigation
The navigation buttons do not work. Even the ones that work lead you to the wrong page. The navigation buttons are not useful at all.
The navigations sometimes work. Some of them take you to the correct page that is asked for.
All navigation buttons are laid out correctly on the web page. They take you to the right page that is asked for.